Digital Marketing Intern

4 weeks ago

Anna Salai Chennai Tamil Nadu, India Bookwater Full time

We're seeking an energetic and motivated individual to take charge of the responsibilities outlined in the job description and drive our team to new heights.

1. **Content Creation and Copywriting**
- **Social Media Posts**: Create engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- **Blog Posts**: Write blog articles, case studies, or press releases.
- **Website Content**: Help update website content or create landing page copy.

2. **Social Media Management**
- **Social Media Scheduling**: Use tools like Buffer, Hootsuite, or Sprout Social to schedule posts.
- **Engagement**: Respond to comments, messages, and mentions on social media.
- **Analytics**: Track and analyze the performance of posts and ads, generating reports for the marketing team.

3. **Market Research**
- **Competitor Analysis**: Research competitor strategies and provide insights.
- **Customer Surveys**: Help design and analyze customer surveys or feedback forms.
- **Trend Spotting**: Stay updated on industry trends and emerging marketing strategies.

4. **Advertising and Campaign Support**
- **Ad Copy**: Write copy for paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- **Campaign Management**: Assist in setting up, launching, and monitoring advertising campaigns.

5. **Branding and Design Support**
- **Visual Assets**: Assist with creating graphics for social media posts, blog headers, or promotional materials (using tools like Canva or Adobe Suite).
- **Brand Consistency**: Help ensure that the company's branding guidelines are consistently followed across all materials.

6. **Data Analysis and Reporting**
- **Google Analytics**: Assist in monitoring website traffic and performance metrics.
- **Social Media Analytics**: Track the performance of social media campaigns using platform-specific tools.
- **Marketing Reports**: Assist in preparing reports to analyze campaign effectiveness, engagement, and ROI.

7. **Event Planning and Coordination**
- **Webinars and Events**: Help organize and promote virtual events or webinars.
- **Trade Shows and Conferences**: Assist with planning for in-person events or conferences (helping with logistics, preparing materials, etc.).

8. **Collaboration with Cross-Functional Teams**
- **Collaboration with Sales**: Work with the sales team to create marketing materials, such as brochures or pitch decks.
- **Collaboration with Design**: Work closely with the design team to develop visual assets for campaigns.
- **Communication**: Participate in team meetings to discuss progress on various marketing initiatives.

9. **Administrative Support**
- **Database Management**: Assist in maintaining the marketing database, including customer and lead information.
- **Event/Meeting Coordination**: Help with scheduling team meetings, client calls, or organizing marketing team materials.

10. **Learning and Development**
- **Training**: Participate in training sessions or workshops to build marketing skills.
- **Stay Updated**: Keep up-to-date with marketing tools, trends, and best practices.

Ideal Skills for a Marketing Intern:

- Strong written and verbal communication skills.
- Familiarity with social media platforms and tools.
- Basic understanding of SEO, Google Analytics, and content management systems (CMS).
- Creative thinking and problem-solving ability.
- Ability to work both independently and as part of a team.
- Attention to detail and organizational skills.

Qualifications:

- Currently enrolled in a marketing, communications, or related degree program.
- Basic knowledge of digital marketing, social media, and content creation tools.
- Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.

**Job Type**: Internship
Contract length: 3 months

Pay: ₹8,086.00 - ₹20,000.00 per month

Schedule:

- Day shift

Work Location: In person

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