
Digital Marketing Executive
3 weeks ago
**About us**:
Events are our pulse, the rhythm that drives us. As the world's largest Event Discovery Platform,
our mission is to turn ordinary days into extraordinary memories.
As the ticketing partner for millions of events across the globe, we are the perfect platform for
event organizers, providing seamless ticketing and promotion that empowers organizers to bring
their events to life and share them with the world.
We’re a high-growth bootstrapped company with healthy profitability and a solid runway. We
have a solid user base of 300K+ event organizers and 20M monthly event seekers.
**About role**:
We’re seeking a passionate and results-oriented Digital marketer to join our growing team In this role, you’ll play a key role in crafting and executing data-driven marketing campaigns that amplify event awareness and drive ticket sales. We’re looking for someone who thrives in a dynamic environment and enjoys the challenge of optimizing marketing strategies for maximum impact.
**Key Responsibilities**:
**Campaign Development and Execution**:
- Contribute to the development and execution of dynamic marketing campaigns across various digital channels.
- Assist in creating and implementing innovative marketing strategies tailored to different event types and target audiences.
- Learn and support efforts to ensure top positioning of events in newsletters and the AllEvents platform for target locations.
**User Profiling and Targeting**:
- Assist with user profiling and targeting initiatives to identify and reach the right audience segments.
- Conduct market research to understand audience preferences and behaviors.
**Digital Advertising**:
- Create, manage, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram).
- Monitor ad performance and adjust strategies to improve ROI.
- Implement A/B testing to optimize ad creatives, headlines, and landing pages.
**Data Analysis**:
- Analyze marketing data to gain insights and measure performance, contributing to data-driven decision making.
- Collaborate with the tech team to facilitate audience data analysis and performance tracking.
**Marketing Plan Execution**:
- Assist with the execution of marketing plans aligned with chosen promotional packages, ensuring deliverables like ad placements on relevant channels are met.
**Requirements**:
- In-depth understanding of marketing fundamentals and best practices.
- Familiarity with market research data, data analysis, and basic statistics.
- Hands-on experience with marketing software and tools (e.g., Google Ads, Facebook Ads Manager). Learners with a demonstrably strong ability to learn new tools will be considered.
- Excellent communication, presentation, and interpersonal skills.
- Strong organizational and time management skills.
- Ability to learn independently and collaboratively in a fast-paced environment.
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