Am - Digital Marketing
3 weeks ago
**Key Responsibilities -**
- **Search Engine Optimization (SEO)**:Conduct in-depth keyword research to identify high volume,
relevant keywords, optimize website content for search engines, build backlinks, and
monitor organic search performance, Monitor and stay updated on the latest SEO trends and
algorithm updates.
- **Social Media Optimization (SMO)**:Manage social media presence across various platforms
(e.g., Facebook, Instagram, LinkedIn, Twitter), having knowledge of latest trends on Social
Media Platforms and content to be best perform on platforms, and run social media
advertising campaigns.
- **Pay-Per-Click (PPC) Advertising**:Manage Google Ads and Meta Ads campaigns, build targeted
ad campaigns, optimize bids and budgets, Ab Testing of ads creative and analyze campaign
performance.
- **Analytics & Reporting**:Utilize web analytics tools (e.g., Google Analytics) to track website
traffic, user behavior, and campaign performance. Generate insightful reports and
recommendations for campaign improvement.
- **Content Marketing**:Assist in creating and promoting engaging content (e.g., blog posts,
infographics, videos) that aligns with digital marketing strategies.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Collaborate with internal teams (e.g. design & content) to ensure successful campaign
execution.
- Familiarity with various AI generative tools from ChatGPT to Google Gemini is a plus.
**Skills and Relevant Work Experience -**
Required - 2-4 years of experience in digital marketing with a proven track record of
success.
- Strong understanding of SEO, SMO, PPC (Google Ads & Meta Ads), and web
analytics.
- Experience with content marketing creation and promotion.
- Excellent communication, analytical, and problem-solving skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience with marketing automation tools a plus.
Preferred - Experience with content management systems (e.g. WordPress).
- Familiarity with link building strategies.
- Experience in a competitive B2B or B2C industry.
Experience:
- 03-05 yrs.
Location: Mohali Sector 66
Contact**:
9875939021
**Job Types**: Full-time, Permanent
Pay: ₹35,000.00 - ₹40,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Morning shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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