Social Media Executive

1 month ago


BTM Layout Bengaluru Karnataka, India myplushtoy.pvt.ltd Full time

Roles & Responsibilities:

- Instagram
- YouTube
- Facebook
- Twitter
- Other additional channels as assigned

**Responsibilities include but are not limited to**:

- Manage the social media presence by channel
- Execute regular in-Resort content shoots to support both evergreen and special event-based content strategies.
- Develop social media content, creating and/or working with internal design team on execution of creative editing.
- Stay researched and well-versed in social media trends; pivot quickly to capitalize on trend-jacking opportunities.
- Write strong creative briefs for paid and organic social media content.
- Increase brand awareness and manage online reputation by actively engaging in owned and earned spaces where appropriate.
- Safeguard brand reputation through daily community management and monitoring of comments and messages. Coordinate escalation of guest concerns and brand crises.
- Assist in the execution of paid social media campaigns to increase awareness/actions and leverage paid strategies to convert social interactions into ticket sales/web traffic.
- Produce and report weekly/monthly analytics for all high priority channels, including channel/ content/campaign performance, industry trends/updates, and key learnings.
- Other duties as assigned.

Qualifications & Experience:

- Social Media Expertise: Ability to create and leverage social media content and campaigns designed to reach social media KPI’s and accomplish wider team’s goals.
- Content Creation: Create visually appealing static and video content unique/native to each platform.
- Influencer Relationship Management: experience with outreach and working with content creators/management/agencies to negotiate and manage brand partnerships/collaborations.
- Graphic Design and Video Editing: Intermediate level Photoshop, Adobe Premiere Pro knowledge, or other photo/video manipulation software.
- Copywriting Skills: Convey ideas in a clear and creative voice that accurately reflects brand voice.
- Customer Service: Know how to best communicate with your audience and knowledgeable of industry best practices for communicating and managing online communities.
- Reporting: Utilize social media tools to analyze performance and build quantitative and qualitative reports.

**Background and Experience**:

- Must have at least 2+ years of progressive experience in social media marketing within an agency or marketing department, preferably in a closely related industry.
- Must have an eye for design and a passion for results-driven social media content.
- Must be self-motivated and goal-oriented, with exceptional strategic planning and multi-tasking skills.
- Must be a collaborative team player who enjoys working in a fast-paced environment.

**Salary**: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Ability to Commute:

- BTM Layout, Bengaluru, Karnataka (required)

Ability to Relocate:

- BTM Layout, Bengaluru, Karnataka: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 8904428484



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