International Marketing Executive

3 weeks ago


Mumbai, India Surya Hospital Full time

The job description of an International Marketing professional in a hospital involves developing and implementing marketing strategies to attract international patients and promote the hospital's services worldwide. This role requires a blend of marketing expertise, cross-cultural understanding, and healthcare knowledge.

Here are some specific responsibilities of an International Marketing professional in a hospital:
1. Formulating marketing strategies: Developing comprehensive marketing plans and strategies to increase the hospital's international patient base. This includes identifying target markets, creating marketing campaigns, and analyzing market trends.

2. Market research: Conducting market research to identify the needs, preferences, and expectations of international patients. This involves analyzing competitor activities, identifying market trends, and staying abreast of international healthcare developments.

3. Brand management: Managing the hospital's brand image internationally, ensuring consistent messaging and branding across different channels. This includes developing marketing collaterals, website content, and promotional materials targeted towards international patients.

4. Partnership development: Collaborating with travel agencies, embassies, medical tourism facilitators, and other potential partners to expand the hospital's reach internationally. This involves negotiating contracts and establishing referral networks to attract patients from various countries.

5. Digital marketing: Utilizing digital marketing channels, such as social media, online advertising, and search engine optimization (SEO), to reach international audiences and increase online visibility. This includes managing the hospital's international digital presence and tracking the effectiveness of digital marketing campaigns.

6. Patient experience enhancement: Collaborating with hospital departments to ensure a seamless and positive experience for international patients. This may involve providing language support services, arranging transportation and accommodation, and addressing cultural sensitivities.

7. Data analysis and reporting: Analyzing marketing data, patient feedback, and market trends to evaluate the impact of marketing campaigns and make informed decisions. This includes creating reports and presentations for hospital management to track the success of international marketing efforts.

8. Compliance and regulations: Ensuring compliance with international healthcare standards, patient privacy regulations, and medical tourism guidelines while marketing the hospital's services internationally.

Overall, the role of an International Marketing professional in a hospital is to attract and cater to international patients, ensuring the hospital's services are internationally recognized and accessible.

**Salary**: ₹50,000.00 - ₹55,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Master's (required)

**Experience**:

- Lead generation: 2 years (required)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

**Speak with the employer**
+91 9321964877
Expected Start Date: 23/08/2023


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