Digital Marketer
2 weeks ago
**HIRING DIGITAL MARKETER CUM GRAPHIC DESIGNER**
**Position**: Digital Marketer & Graphic Designer
**Company**: DLCO Infra Projects Pvt Ltd
**Location**: Aminjakarai, Chennai
**Work Mode**: Full Time / Part Time / Freelancer
**Reporting to**: Directors / Business Development Manager (BDM)
DLCO Infra Projects Pvt Ltd is seeking a dynamic and skilled individual to join our team as a Digital Marketer & Graphic Designer. This role involves working on in-house digital activities, optimizing website content, creating engaging materials for social media campaigns, and ensuring brand consistency. Both full-time and part-time/freelancer positions are available. For freelancers, weekly visits to the office will be required.
**Key Responsibilities**:
1. **Digital Marketing Strategy**:
- Develop and implement comprehensive digital marketing strategies aligned with DLCO's business goals.
- Optimize website content pages for improved user experience and search engine visibility.
2. **Content Creation**:
- Write compelling content for the website and social media campaigns that reflects DLCO's brand identity.
- Design engaging visuals, ensuring a cohesive and visually appealing representation across platforms.
3. **Competitor Analysis**:
- Conduct thorough competitor analysis, collecting relevant information against market trends.
- Utilize findings to enhance DLCO's digital presence and stay ahead in the industry.
4. **Industry Experience**:
- Demonstrate a proven track record and experience in website content optimization, content writing, and graphic design within the relevant industry.
**Skills**:
1. **SEO and SEM Expertise**: Optimize content for search engines and manage SEM campaigns to increase online visibility.
2. **Creativity**: Strong creative and artistic skills, with the ability to conceptualize and develop visually appealing designs.
3. **Social Media Management**: Create and manage social media campaigns, engaging with the audience to build brand presence.
4. **Typography and Color Theory**: Understanding of typography principles and knowledge of color theory.
5. **Content Marketing**: Develop and execute content marketing plans, creating compelling content for various digital platforms.
6. **Analytics and Data Analysis**: Proficient in using analytics tools to measure and analyze digital marketing campaign performance.
7. **Digital Advertising**: Plan, execute, and optimize online advertising campaigns across platforms.
**Scope of Work**:
1. **Campaign Planning**: Develop and execute integrated digital marketing campaigns, considering the target audience and marketing objectives.
2. **Content Creation**: Create and curate engaging content for various digital platforms, including graphics, videos, and other multimedia elements.
3. **Social Media Management**: Manage and optimize social media profiles, creating and scheduling posts, and engaging with the audience.
4. **Search Engine Optimization (SEO)**: Optimize website content for search engines, improving organic search rankings.
5. **Graphic Design for Marketing Collateral**: Design marketing materials such as brochures, flyers, banners, and promotional items that align with brand guidelines.
6. **Website Graphics**: Develop visually appealing graphics for websites, including banners, icons, and other web elements.
7. **Illustrations**: Create custom illustrations or infographics to enhance content and communicate complex ideas.
**Work Mode Specifics (For Freelancers)**:
- **Frequency of Office Visits**: Freelancers will be required to visit the office once or twice a week.
- **Collaboration**: Collaborate with in-house teams during office visits to align strategies and ensure project coherence.
**Qualifications**:
- Proven experience in website content optimization, content writing, and graphic design.
- Relevant educational background in Digital Marketing, Graphic Design, or a related field.
Join DLCO Infra Projects Pvt Ltd and be a part of our innovative digital marketing and design team, contributing to the success of our brand in the dynamic construction industry
**Job Types**: Full-time, Part-time, Permanent
**Salary**: ₹12,000.00 - ₹40,000.00 per month
Expected hours: 30 - 35 per week
**Benefits**:
- Commuter assistance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
**Education**:
- Diploma (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Content marketing: 1 year (preferred)
- Graphic designing: 1 year (preferred)
Ability to Commute:
- Chennai, Tamil Nadu (required)
Ability to Relocate:
- Chennai, Tamil Nadu: Relocate before starting work (required)
Work Location: In person
**Speak with the employer**
+91 9360903794
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