PPC Executive

3 weeks ago


Gurgaon, India Thumbpin Private Limited Full time

We are looking for an SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all PPC Activities like SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

**Responsibilities**
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Manage Google ads/ Facebook ads account
- Manage digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- At least 1 - 2 year experience (or more) running paid campaigns on Google and Facebook.
- Must be knowing Google merchant center and Facebook shopping ads.
- Previous Digital Agency experience Required
- Experience with Automation tools is an added advantage

**Requirements and skills**
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Google AdWords: 1 year (preferred)
- E-Commerce: 1 year (preferred)


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