Digital Marketing Executive

3 months ago


Calicut, India Gritstone Technologies Full time

**Digital Strategy and Planning**:

- Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
- **Social Media Management**:

- Create, curate, and manage engaging content across various social media platforms.
- Implement social media advertising campaigns and analyze their performance.
- **Search Engine Optimization (SEO)**:

- Optimize website content for search engines to improve organic search visibility.
- Monitor and analyze website analytics, keyword rankings, and user behavior.
- **Content Creation**:

- Collaborate with content creators to produce high-quality, engaging content for digital platforms.
- Ensure consistency in brand messaging across all digital channels.
- **Digital Advertising**:

- Plan and implement paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
- Monitor and optimize ad performance to maximize ROI.
- **Analytics and Reporting**:

- Utilize digital analytics tools to track and report on key performance indicators.
- Provide insights and recommendations based on data analysis to improve digital marketing effectiveness.
- **Website Management**:

- Oversee website maintenance, ensuring content is up-to-date and user-friendly.
- Collaborate with web development teams for site improvements.
- **Emerging Trends**:

- Stay informed about industry trends and emerging digital marketing technologies.
- Propose and implement innovative ideas to enhance digital marketing efforts.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing roles, with a focus on strategy development and execution.
- Familiarity with digital marketing tools and platforms (Google Analytics, SEO tools, social media management tools).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Creative thinking and ability to adapt to evolving digital trends.

**Note**:
**Salary**: ₹9,608.65 - ₹27,465.42 per month

**Education**:

- Bachelor's (preferred)

Work Location: In person



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