Digital Marketing Executive
4 weeks ago
**Job Description: Digital Marketing Executive**
**Designation**: Digital Marketing Executive
**Experience**: 1 to 3 years [No freshers]
**Salary**: ₹20,000 - ₹35,000 per month
**Location**: Vashi, Navi Mumbai
**Job Type**: Full-time
**About Us**:
We are an SAP-authorized training center in Vashi, Navi Mumbai, with over 12 years of experience in providing top-quality training. Recently, we have expanded our offerings to include digital marketing courses. We are now looking for a skilled Digital Marketing Executive who can manage the technical aspects of our digital marketing initiatives.
**Roles and Responsibilities**:
- **Search Engine Optimization (SEO)**:
Optimize website content and structure to improve organic search rankings and increase visibility.
- **Lead Generation**:
Develop and implement effective lead generation campaigns across various digital platforms.
- **Meta Ads Management**:
Create and manage Meta ad campaigns aimed at driving lead generation, ensuring optimal performance and ROI.
- **Website Analysis**:
Conduct regular website audits to identify areas for improvement and implement strategies to enhance user experience and conversions.
- **Search Engine Marketing (SEM)**:
Manage paid search campaigns, optimizing for performance metrics such as CTR, CPC, and ROI.
- **Social Media Marketing (SMM)**:
Develop and execute social media strategies to enhance brand awareness and engagement across platforms.
- **WhatsApp Marketing**:
Utilize WhatsApp for targeted marketing campaigns, engaging with leads and customers effectively.
- **Content Marketing**:
Develop and manage content strategies, including blog posts, articles, and infographics, to attract and engage target audiences.
- **Analytics and Reporting**:
Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports on key metrics and insights for continuous improvement.
- **Keyword Research**:
Conduct thorough keyword research to identify opportunities for content creation and optimization.
- **Competitor Analysis**:
Conduct regular analysis of competitor digital marketing strategies to identify trends and opportunities for differentiation.
**Skills Required**:
- Proven experience in digital marketing, with a focus on SEO, SEM, and SMM.
- Proficiency in running Meta ads and campaigns for lead generation.
- Strong analytical skills with the ability to interpret website data and performance metrics.
- Excellent communication skills and ability to work in a team.
- Bachelor's degree in any field
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹35,000.00 per month
**Benefits**:
- Internet reimbursement
- Paid sick time
- Paid time off
Schedule:
- Fixed shift
Supplemental Pay:
- Performance bonus
**Experience**:
- Digital marketing: 1 year (required)
Work Location: In person
Expected Start Date: 21/10/2024
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