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E-commerce Marketing and Sales

6 months ago

Kolkata West Bengal, India people power india Full time

Responsibilities:

- Setting up and execution of Amazon PPC campaigns in alignment with overall marketing strategies
- Work on creating and optimizing ad groups, campaigns, and targeting options.
- Conducting keyword research, competitor analysis and market research for the assigned product category/account
- Assist in the management of keyword lists, including identifying new opportunities and optimizing existing ones
- Preparation of regular reports on campaign performance, providing insights and recommendations - that clearly communicates the strengths and weaknesses of each campaign
- Identifying trends, based on the insights to optimize spend and performance
- Drive new ideas and processes to improve the performance of campaigns, including Ad structure, bidding, optimization of Ad copy, keyword development and creative assets
- Work with the Team Leader to monitor and manage daily budgets effectively
- Participate in A/B testing of ad variations to improve overall performance
- Collaborate with cross-functional teams, such as listings, sales, and content, to ensure alignment and synergy in overall strategies
- Communicate effectively with internal stakeholders to gather relevant information for campaign optimization

**Salary**: ₹20,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- E-commerce: 2 years (required)
- total work: 2 years (required)

Work Location: In person