Trade Marketing Executive

3 weeks ago

Greater Noida, India My Placement Management Consultants Full time

Roles & Responsibilities

Job Responsibilities:
- Reporting to the Head of Trade Marketing, you are responsible for planning
and executing the trade marketing strategies and plans for the assigned
category and brand portfolio. Other responsibilities are:

- Assist in managing a customer management business process which ensures effective communication and

liaison between Sales, Marketing, and other departments to optimize key business opportunities.
- Analyse both internal and external sales (Sell-in, sell-out) to identify distribution gaps, threats, and

opportunities for the channels/retailers in your assigned portfolio.
- Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel

to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the

accounts / channels.
- Monitor competitive activities and submit monthly report to track frequency and types of promotions

taking place in the various trade sectors, documenting such activities for analysis, reporting and future

referencing purposes.
- Work with Demand Planner to monitor and improve the accuracy of category sales forecast by channel & chain,

in accordance to the monthly forecast schedule.
- Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap

measures.
- Take the initiative to discuss and develop plans to assist the Trade Marketing / Sales Manager in maximizing the

category potential in each of the retail accounts.
- Identify customers who do not meet the Company’s guidelines and recommend action to improve the level of

requirements.
- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether

these meet the Company’ objectives, and make recommendations for future promotions.
- Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price

changes, new products, POSM and others to ensure on-time and effective implementation.
- Monitor and implement price surveys on selected competitive brands to track and graph trends over periods

of time, for purposes of recommending for pricing strategies based on information received.
- Consolidate internal price control program for your assigned product categories, and administering pricing

alignment between Key accounts.
- To support new product launches via new distribution tracking, planograms, in-store visibility drive and

timely roll-out in the trade.
- Any other duties assigned by the Management.
- Requirements: - Bachelor’s Degree in Marketing, Sales or Management
- Relevant experience: minimum 3 years of Trade Marketing or Sales functions
- Relevant exposure 2 years’ experience in Marketing and Sales functions will

can be considered for the role.
- Strong Interpersonal & Analytical skills.
- Good presentation and communication skills
- Proficient in Excel & PowerPoint tools.
- Able to multi tasks in fast pace environment.

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