Content Strategist

**Job Type**: Full-Time
- Onsite/ Work from Office
**Location**: Zirakpur, Punjab (Opposite to Cosmo Mall)
- **Minimum Experience Required: 2 years**_

**Role Overview**:

- We are looking for an experienced and dynamic _**Content Strategist**_ _to join our marketing team at _**Meadbery**_. This role focuses on developing and executing impactful content strategies across _**Social Media, Paid Ads, and PR**_, helping us elevate the Meadbery brand and engage with our audience. As a Content Strategist, you’ll be responsible for _**creating content that resonates with our customers, enhances brand visibility, and drives engagement in the wellness space.**_

**Key Responsibilities**:

- Develop and implement content strategies tailored to social media, paid advertising, and public relations to elevate the Meadbery brand.
- Create, manage, and optimize content for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), ensuring consistency with brand voice and values.
- Design and execute paid social media campaigns, ensuring messaging aligns with marketing objectives and drives conversions.
- Work closely with the PR team to craft compelling stories, press releases, and secure media placements that build brand credibility and awareness.
- Collaborate with cross-functional teams to ensure content aligns with product launches, seasonal campaigns, and wellness initiatives.
- Monitor and analyze the performance of social media campaigns and paid ads using analytics tools to optimize strategies and maximize ROI.
- Stay up-to-date with the latest trends and best practices in social media, digital ads, and PR to keep Meadbery ahead of the curve.
- Develop and manage a content calendar, ensuring a steady flow of relevant and engaging content across all platforms.
- Cultivate relationships with influencers, bloggers, and media outlets to enhance Meadbery's reach and influence in the wellness space.

**Key Requirements**:

- Minimum of 2 years of proven experience in content strategy, social media management, paid advertising (e.g., Facebook Ads, Google Ads), and public relations.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Strong understanding of social media platforms and advertising tools.
- Exceptional writing, editing, and content creation skills, with the ability to adapt content to various formats and platforms.
- Experience working with content management systems (CMS), social media scheduling tools, and analytics platforms (e.g., Google Analytics, Facebook Insights).
- A deep understanding of the wellness industry and the ability to create authentic content that resonates with health-conscious audiences.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong collaboration and communication skills with the ability to work cross-functionally with design, marketing, and PR teams.
- Creative thinker with a passion for wellness and the health industry.

**Why Join Us**:

- Be part of a mission-driven company that is making a difference in people’s lives.
- Work in a dynamic, innovative, and supportive team environment.
- Competitive salary, benefits, and professional growth opportunities.
- The chance to influence and shape the voice of a growing wellness brand.

**About Us**:

- Meadbery is a leading provider of health supplements with a mission to empower individuals to _**"Choose Health Every Day."**_ _We offer a holistic approach to wellness through our range of products, which are supported by expert guidance and personalized care._

**Job Types**: Full-time, Permanent

Pay: ₹21,279.30 - ₹30,352.34 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Zirakpur, Punjab: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (required)

**Location**:

- Zirakpur, Punjab (preferred)

Work Location: In person