Brand Strategist

2 weeks ago

Pune Maharashtra, India Brand Make Digital Marketing Solution Full time

The role of a Brand Strategist typically involves overseeing and implementing a company's social media strategy across various platforms to increase brand awareness, drive traffic, engage audiences. Here's a breakdown of the responsibilities typically associated with this role for someone with 1-2 years of experience:

- **Developing Social Media Strategy**: Collaborate with marketing and other relevant teams to develop comprehensive social media strategies aligned with overall business goals.
- **Content Creation and Curation**: Create engaging and relevant content for various social media platforms (such as Facebook, X(Twitter), Instagram, LinkedIn, etc.), including text posts, images, videos, and other multimedia formats. Curate user-generated content when applicable.
- **Creative Mind**: A Brand Strategist should be a creative it helps create distinctive and memorable brands that stand out from the competition and resonate with the target audience.
- **Content Calendar Management**: Plan and maintain a content calendar to ensure consistent publishing schedules across platforms, taking into account peak engagement times and relevant events or trends.
- **Analytics and Reporting**: Track and analyze key metrics (such as reach, engagement, conversion rates, etc.) to measure the performance of social media campaigns and strategies. Provide regular reports to management with insights and recommendations for improvement.
- **Stay Updated on Industry Trends**: Stay informed about the latest trends, tools, and best practices in social media marketing. Experiment with new features and strategies to stay ahead of the competition and drive innovation.
- **Collaboration and Cross-functional Communication**: Work closely with other departments, such as graphic design, marketing, customer service, and product development, to ensure social media efforts are integrated and aligned with broader business objectives.
- **Brand Management**: Maintain brand consistency across all social media channels, ensuring that messaging and visuals reflect the company's brand identity and values.
- **Influencer Partnerships**: Identify and collaborate with relevant influencers or brand advocates to expand reach, increase brand credibility, and drive engagement.
- **Experimentation and Optimization**: Continuously test different strategies, content formats, and tactics to optimize performance and achieve better results over time.

Overall, a Brand Strategist with 1-2 years of experience should have a solid understanding of social media platforms, content creation, advertising, analytics, and community management, as well as the ability to adapt to changing trends and effectively communicate with internal and external stakeholders.

Pay: ₹15,000.00 - ₹25,000.00 per month

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- total work: 1 year (required)

Work Location: In person

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