Btl Bdm

Job Title: BTL Activation Planner

Company: Mindshaft Media Pvt Ltd

Location: India

Key Responsibilities:

- Collaborate with the Project And Operation team to understand the client’s marketing objectives and develop BTL activation strategies that align with those objectives.
- Research and identify appropriate BTL activation channels to reach the target audience, such as events, exhibitions, roadshows, etc.
- Create and manage budgets for BTL activation campaigns, ensuring that all activities are executed within the allocated budget.
- Develop detailed project plans, timelines, and budgets for each BTL activation campaign.
- Manage the end-to-end execution of BTL activation campaigns, including vendor management, logistics, and on-site execution.
- Measure and analyze the effectiveness of BTL activation campaigns and provide recommendations for improvement.
- Stay up-to-date with emerging BTL activation trends and technologies, and incorporate these into our agency’s offerings.

Qualifications and Skills:

- Bachelor's degree in Marketing, Advertising, or related field.
- Minimum 3 years of experience in BTL activation planning and execution.
- Strong understanding of BTL marketing techniques and channels.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills, with the ability to measure and analyze campaign effectiveness.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint).
- Knowledge of local vendors and suppliers for BTL activations.

**Salary**: ₹25,000.00 - ₹90,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

Schedule:

- Day shift
- Weekend availability

Supplemental pay types:

- Yearly bonus

Application Question(s):

- How many years of experience do you have in BTL activation?

**Experience**:

- total work: 5 years (required)

**Speak with the employer**

+91 8981660511