PPC Executive

2 months ago

Durgapur, India Sukanya Realtors Full time

Job Title: PPC Executive

Job Summary:
Key Responsibilities:
Plan, manage and execute paid search campaigns on various platforms such as Google Ads, Bing Ads, and social media advertising.

Conduct keyword research and analysis to identify the best keywords and ad groups to target.

Develop and implement effective bidding strategies to ensure optimal ad placement and budget management.

Write compelling ad copy and create visually appealing ad creatives that drive clicks and conversions.

Monitor and analyze campaign performance, making data-driven decisions to optimize campaigns to meet or exceed KPIs.

Conduct A/B testing on ad copy, landing pages, and targeting to improve campaign performance.

Create reports and presentations to communicate PPC performance to clients or internal stakeholders.

Stay up-to-date with the latest trends and best practices in PPC, including changes to ad platforms and updates to PPC tools and technologies.

Collaborate with other teams such as content and development to ensure PPC best practices are integrated into their work.

Qualifications:
Bachelor's degree in marketing, business, or related field.

Minimum of 1-2 years of experience in PPC advertising, preferably in an agency setting.

Excellent knowledge of PPC best practices and techniques.

Experience with PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.

Proficient in data analysis tools such as Google Analytics and Excel.

Strong analytical and problem-solving skills.

Excellent communication and presentation skills.

Ability to work independently and as part of a team.

Passion for staying up-to-date with the latest trends and best practices in PPC.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹12,000.00 - ₹20,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Durgapur, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**
+91 +91 83738 48537
Expected Start Date: 15/05/2023

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