Sales Officer

4 months ago

Tiruchchirappalli, India Vcatapult recruitment solutions Full time

**Key Responsibilities**:

- **Strategic Planning**: Develop comprehensive marketing strategies aligned with business objectives, incorporating market trends, consumer insights, and competitor analysis to drive brand growth.
- **Brand Management**: Oversee the complete lifecycle of FMCG products, ensuring consistent brand messaging, positioning, and visual identity across all channels. Manage product portfolios to optimize market share and profitability.
- **Campaign Development**: Conceptualize and execute multi-channel marketing campaigns that captivate our audience, leveraging traditional and digital platforms. Collaborate with cross-functional teams to ensure seamless execution from ideation to implementation.
- **Consumer Engagement**: Cultivate and maintain a deep understanding of consumer behavior, preferences, and trends. Utilize data-driven insights to refine marketing strategies and enhance customer engagement.
- **Market Research**: Conduct ongoing market research to identify emerging trends, consumer needs, and competitive landscape. Translate findings into actionable strategies to keep our FMCG products ahead of the curve.
- **Digital Marketing**: Lead digital marketing initiatives, including social media campaigns, content creation, and online advertising. Stay abreast of the latest digital marketing trends to optimize our online presence.
- **Collaboration**: Work closely with cross-functional teams, including sales, product development, and supply chain, to ensure cohesive and integrated marketing efforts that align with overall business goals.
- **Budget Management**: Efficiently manage marketing budgets, ensuring maximum ROI through strategic allocation and tracking of expenditures.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field. **MBA** is a plus.
- Proven experience in FMCG marketing, with a track record of successful product launches and brand management.
- Strong understanding of consumer behavior and market dynamics.
- Exceptional communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Proficiency in digital marketing tools and platforms.
- Analytical mindset with the ability to interpret data and metrics for informed decision-making.

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Day range:

- Monday to Friday

Shift:

- Day shift

Supplemental pay types:

- Bonus pay
- Performance bonus

Travel requirement:

- Travel

Work Location: In person

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