Genai Creator

We are OLIVER+, part of OLIVER, the Inside Ideas Group and The Brandtech Group.

We're a global collective of creatives, technologists and production experts who create and maintain world-class content in film, CGI, motion design, digital, print and tech. We connect opportunities for clients by providing high quality solutions and capabilities to ambitious businesses all over the world.

We're at the forefront of leveraging cutting-edge **AI technology** to revolutionise how we create and deliver work.

Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

**Department**:Artificial Intelligence

**Industry**:Advertising / Creative / Media Production

**Location**:Hybrid

**Time Zone **Required**:BST

**Type of contract**: FTE

**Start Date**:As soon as possible

**Language**:Proficiency in English is required as we are a global business

**A Little Bit About the Role**:
Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.

We're looking for GenAI Creators who will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. This comes with a few exciting challenges. Firstly, the art of making ads is still an art, and GenAI Creators will need to master the very latest GenAI models to discover insights, write copy, generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase. Secondly, advertising is increasingly a science, and clients demand fast turnarounds and obvious results. Using data, predictions and process is key to consistently achieving this for them.

You will need some experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

**Your Day-to-Day**
- Develop ad creatives for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs
- Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques
- Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements
- Work with our Customer Success team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day
- Work with our Training team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work
- Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements
- Reporting to our Head of Creative

**Your Responsibilities**
- Your KPIs will be linked to the following:

- Quality and client satisfaction of GenAI deliverables
- Rate of delivery of client briefs, typically 1 brief per 1-2 days
- Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives

**Your Qualifications**
- Please be prepared to showcase your portfolio_
- 2-3 years' experience in advertising creative development
- Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
- Some experience with GenAI techniques such as model selection & prompting
- Any experience using GenAI to deliver real-world advertising creative
- Proficiency in Adobe Creative Cloud
- Good personal communication and management skills
- Strong written English skills, allowing you to communicate effectively with clients and team
- Access to a reliable computer with an internet connection exceeding 40 Mbps
- A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity

**You can find us here**:
Our values shape everything we do:
Be** **Ambitious** to succeed

Be **Imaginative** to push the boundaries of what's possible

Be **Inspirational** to do groundbreaking work

Be **always learning** **and listening** to understand

Be **Results-focused** **to exceed expectations

Be **actively pro-inclusive and anti-racist** across our community, clients and creations

OLIVER is committed to advancing Diversity, Equity, and Inclusion (DEI). We actively work to create equal opportunities for everyone, and our DEI initiatives are woven into the fabric of our company. We've set ambitious environmental goals around sustainability, and have committed to be net zero by 20