Marketing Executive

4 weeks ago


Kochi Kerala, India NEO FILM AND BROADCASTING SCHOOL PVT LTD Full time

As a marketing executive, you will be responsible for promoting our institution, its courses, events, and facilities to potential students, industry professionals, and stakeholders. You will play a crucial role in developing and executing marketing strategies to enhance the institute's visibility and attract prospective students and partners.

Key Responsibilities:

- Develop and implement comprehensive marketing plans to achieve enrollment targets for various courses offered by the institute.
- Create engaging marketing collateral, including brochures, flyers, posters, and digital content (social media posts, videos, blogs, etc.), to showcase the institute's offerings and unique selling points.
- Coordinate promotional activities such as takeoffs, open days, campus tours, workshops, seminars, industry networking, and other events to attract prospective students and industry partners.
- Manage the institute's digital presence across various platforms, including the official website, social media channels, ensuring consistent branding and messaging.
- Conduct market research and analysis to identify trends, competitor activities, and potential opportunities for the institute to expand its reach and market share.
- Build and maintain relationships with key stakeholders, including prospective students, parents, film industry professionals, educational consultants, and media outlets.
- Collaborate with internal teams, including admissions, academic, and administrative departments, to align marketing efforts with overall institutional goals and objectives.
- Monitor and evaluate the effectiveness of marketing campaigns and initiatives through performance metrics, feedback, and data analysis, and make recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging technologies in marketing and advertising, and integrate innovative approaches into the institute's marketing strategies.
- Represent the film institute at industry conferences, trade shows, and other relevant events to enhance brand visibility and networking opportunities.

Qualifications and skills:

- Bachelor's degree in marketing, communications, business administration, or a related field.
- Proven experience (5 years) in marketing, preferably in the education sector or related industry.
- Excellent communication and interpersonal skills, with the ability to engage and influence diverse audiences effectively.
- Creative thinking and problem-solving abilities, with a passion for storytelling and visual communication.
- Proficiency in marketing analytics tools and platforms for tracking campaign performance and ROI.
- Ability to work independently and as part of a collaborative team, with a high level of initiative and attention to detail.
- Knowledge of the film industry, including its trends, key players, and audience preferences, is desirable.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

Expected Start Date: 01/06/2024



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