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Ecom Performance Marketing Executive

4 weeks ago

Mumbai Maharashtra, India Unilever Full time

**Job Title: eCom Performance Marketing Executive**

**Job Function: Customer Development, eCom**

**Work Location: Mumbai HO**

**ABOUT UNILEVER**:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future.

**ROLE CONTEXT**:
We are looking for a Performance Marketing Specialist who will be a part of HUL’s E-commerce team based at Andheri, Mumbai HO. He/she will be responsible for running performance marketing campaigns across key ecommerce customers like Amazon, Flipkart, etc.
- Analyse large data sets and identify trends and insights
- Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities
- Identify the levers of growth and optimize paid media plans to maximize sales output
- Manage and execute the experiment pipeline and codify learnings
- Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance
- Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence

**KEY SKILLS REQUIRED**: Must have experience in either
- Analytics
- Digital marketing or
- running customer acquisitions/retention campaigns for small start-ups

**Qualifications & Skill Requirements**:

- Proficiency in MS Excel, MS PowerPoint
- Preferably 2-4 years of work experience
- Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google etc. will be preferred
- Collaboration and strong stakeholder management skills are a must.

**Core aspects underpinning all skills**: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.