Marketing Executive

2 weeks ago

Kalyani, India Yati Resource Private Limited Full time

**Job Title: Marketing Executive**

**Location
- Kalyani**

**Job Description**:
A Marketing Executive is a key member of a company's marketing team, responsible for developing and implementing marketing strategies to promote products or services and drive business growth. They play a crucial role in understanding customer needs, identifying target markets, and executing effective marketing campaigns.

Key Responsibilities:
1. Marketing Strategy: Collaborate with the marketing team to develop comprehensive marketing strategies aligned with the company's goals and objectives. Conduct market research to identify emerging trends, consumer preferences, and competitor activities.

3. Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels. Monitor brand perception and reputation and propose strategies to enhance brand awareness and recognition.

4. Market Analysis and Segmentation: Analyze market trends, customer behavior, and competitor activities to identify target segments and develop effective marketing strategies. Conduct market research, including customer surveys and focus groups, to gather insights and refine marketing approaches.

6. Relationship Building: Cultivate and maintain relationships with key stakeholders, including customers, partners, industry influencers, and media representatives. Collaborate with cross-functional teams, such as sales, product development, and creative departments, to ensure marketing efforts are aligned with overall business objectives.

7. Analytics and Reporting: Monitor and evaluate the effectiveness of marketing campaigns, tracking key metrics and KPIs. Prepare regular reports and presentations to communicate campaign performance, ROI, and recommendations for improvement to management.

**Salary**: ₹10,000.00 - ₹14,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Kalyani, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 5 years (preferred)

Work Location: One location

**Speak with the employer**
+91 8777473770

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