Marketing Executive

3 weeks ago

Ernakulam North Kochi Kerala, India Fabbco Full time

**Job Title: Marketing Executive**

**Company**:Fabbco - Sustainable Bio Waste Transformation for Eco-F**r

**Location: Thrissur**

**About Fabbco**:
Fabbco is at the forefront of sustainable innovation, leveraging cutting-edge Black Soldier Fly (BSF) technology to convert bio waste into valuable resources like protein and fertilizer. Our state-of-the-art processing unit ensures an efficient zero-residue process, significantly reducing environmental impact while supporting the farming and agriculture sectors.

**Key Responsibilities**:

- Developing Marketing Strategies: Devise strategies to meet marketing targets and collaborate with the marketing team to execute campaigns seamlessly.
- Campaign Management: Plan and execute marketing campaigns across diverse channels, including digital media, print, and events.
- Market Research: Conduct thorough research to grasp market trends, understand customer behavior, and analyze the competitive landscape, guiding marketing strategies effectively.
- Content Creation: Lead the creation of engaging marketing materials, from website banners to printed brochures and compelling case studies.
- Social Media Management: Oversee the management of FabCo's social media profiles, enhancing audience engagement and amplifying brand visibility.
- SEO and SEM: Implement and optimize Search Engine Optimization and Search Engine Marketing strategies to bolster online presence and drive acquisition.
- Analytics and Reporting: Monitor campaign effectiveness meticulously, leveraging data to refine strategies and optimize future efforts.
- Stakeholder Engagement: Foster collaboration with internal teams and external agencies to ensure alignment and attainment of marketing goals.
- Budget Management: Take charge of the marketing budget, ensuring efficient allocation and maximizing cost-effectiveness in marketing activities.

**Skills**:

- Communication Skills: Exhibit excellent written and verbal communication skills to convey clear and persuasive messages.
- Analytical Skills: Demonstrate proficiency in data analysis and interpreting marketing metrics to make well-informed decisions.
- Creativity: Showcase a strong creative flair, adept at ideating and executing captivating marketing campaigns.
- Technical Skills: Possess familiarity with digital marketing tools and platforms, including Google Analytics, CRM software, and content management systems.
- Organizational Skills: Exhibit robust planning and organizational abilities to manage multiple projects and meet deadlines effectively.
- Teamwork: Thrive in a collaborative team environment, fostering positive relationships with diverse groups of people.

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (required)

**Language**:

- English (preferred)

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