Web Content Writer

4 weeks ago

Kolkata, India ZTS Infotech Pvt Ltd Full time

Knowledge of SEO best practices and experience in optimizing content for search engines.

Familiarity with content management systems (CMS), HTML, and basic web design principles.

Proficiency in using digital tools and platforms such as Google Analytics, WordPress, and SEO keyword research tools.

Understanding of user experience (UX) principles and ability to write content that aligns with UX guidelines.

Ability to work independently as well as collaboratively in a fast-paced environment.

Excellent organizational and time management skills to meet deadlines and manage multiple projects simultaneously.

Note: The above job description provides a general overview of the primary duties and qualifications for a Web Content Writer with 1 to 3 years of experience. The specific responsibilities and requirements may vary depending on the company and industry.**NOT WORK FROM HOME**

**Caution: Our company does not offer work-from-home arrangements, and we never request payment for job. Please beware of fraudulent job offers from scammers.**

**DO NOT call on Website's Phone number.**

**Job Title: Web Content Writer**

***

**Job Location: Baguiati, Kolkata**

We are seeking a skilled and experienced Web Content Writer to join our team. As a Web Content Writer, your primary responsibility will be to create compelling and engaging content for our website. You will play a vital role in enhancing our online presence, attracting visitors, and converting them into customers through effective storytelling and persuasive writing.

**Responsibilities**:

- Create well-crafted and engaging web content, including landing pages, product descriptions, blog posts, articles, and website copy.
- Conduct thorough research on industry-related topics, target audience preferences, and SEO keywords to develop a deep understanding of our products/services and create valuable content.
- Write clear, concise, and persuasive copy that effectively communicates our brand message, value proposition, and unique selling points.
- Optimize web content for search engine optimization (SEO) by incorporating relevant keywords, meta tags, and other on-page SEO techniques.
- Collaborate with the marketing and design teams to ensure content aligns with overall brand strategy, visual elements, and user experience.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Conduct regular content audits and updates to ensure freshness, relevance, and optimal performance.
- Stay up-to-date with industry trends, emerging web technologies, and SEO best practices to continuously improve content quality and effectiveness.
- Utilize web analytics tools to track content performance, analyze user behavior, and make data-driven decisions to improve engagement and conversions.
- Adhere to deadlines and manage multiple projects simultaneously, ensuring timely delivery of high-quality content.

**Qualifications**:

- Bachelor's degree in English, Journalism, Communications, or a related field.
- Proven experience as a Web Content Writer, preferably with a portfolio or writing samples showcasing web content.
- Excellent writing, editing, and proofreading skills, with a keen eye for grammar, punctuation, and syntax.
- Strong research skills to gather information from reliable sources and translate it into compelling web content.
- Knowledge of SEO best practices and experience in optimizing content for search engines.
- Familiarity with content management systems (CMS), HTML, and basic web design principles.
- Proficiency in using digital tools and platforms such as Google Analytics, WordPress, and SEO keyword research tools.
- Understanding of user experience (UX) principles and ability to write content that aligns with UX guidelines.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Excellent organizational and time management skills to meet deadlines and manage multiple projects simultaneously.

**Salary**: ₹12,000.00 - ₹22,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**
+91 6290 202 436

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