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Digital Strategist

5 months ago

Mumbai, India Mirum Digital Pvt. Ltd. Full time

Roles and Responsibilities
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Create “way-forward” & “quarterly review” decks and setup cadence calls to take client management through it
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in Salesforce Marketing Cloud such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

**Requirements**:

- Proven years of marketing automation experience.
- Basic knowledge of database management concepts and best practices.
- Working knowledge of marketing automation platform.
- Experience with Marketing Cloud & specifically Journey Builder is preferred.
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under mínimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.

**Skills**:

- Research
- Testing
- Analytical
- Communication Skills
- Project Management
- Multitasker