PPC & Digital Marketer
2 weeks ago
**PPC Specialist Roles & Responsibilities**
- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends
**Job Types**: Full-time, Permanent, Fresher
**Salary**: ₹25,000.00 - ₹50,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Morning shift
- Night shift
- Rotational shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Sahibzada Ajit Singh Nagar, Punjab: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 4 years (required)
- total work: 1 year (required)
**Speak with the employer**
+91 9650392644
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