E-commerce Merchandiser Full-time
6 months ago
Job Description: E-commerce Merchandiser
Position Overview: An E-commerce Merchandiser plays a crucial role in driving the online sales and overall success of an e-commerce business. This role involves managing and optimizing the online product catalog, creating engaging product listings, and implementing merchandising strategies to enhance the customer shopping experience. The E-commerce Merchandiser collaborates with various teams, including marketing, sales, and inventory management, to achieve business goals.
Key Responsibilities:
1. Product Catalog Management:
- Curate and organize the online product catalog, ensuring accurate and up-to-date product information.
- Collaborate with suppliers and internal teams to expand product offerings and maintain a diverse and appealing assortment.
2. Content Creation:
- Develop compelling and informative product descriptions, titles, and images to optimize product listings for search engines and customer engagement.
- Create and update multimedia content, such as images and videos, to enhance product presentations and improve the overall shopping experience.
3. Merchandising Strategy:
- Implement merchandising strategies to maximize product visibility, cross-selling, and upselling opportunities.
- Analyze sales data, customer behavior, and market trends to identify opportunities for merchandising improvements and adjustments.
4. Promotions and Pricing:
- Collaborate with marketing and sales teams to plan and execute promotions, discounts, and special offers to drive sales and clear excess inventory.
- Monitor competitor pricing and market trends to ensure competitive and profitable pricing strategies.
5. User Experience Optimization:
- Work closely with the user experience (UX) team to enhance the website's navigation, search functionality, and overall user interface for a seamless customer journey.
- Implement A/B testing and analyze user feedback to continuously improve the online shopping experience.
6. Inventory Management:
- Coordinate with the inventory management team to maintain optimal stock levels and prevent stockouts or overstock situations.
- Implement strategies to clear slow-moving or excess inventory through effective merchandising and promotional activities.
7. Data Analysis:
- Utilize analytics tools to monitor key performance indicators (KPIs), such as conversion rates, average order value, and traffic patterns.
- Generate reports and insights to inform decision-making and optimize the e-commerce merchandising strategy.
8. Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, sales, and customer service, to align merchandising efforts with overall business objectives.
- Communicate regularly with suppliers to negotiate terms, obtain product information, and resolve any issues related to the product catalog.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in e-commerce merchandising or a related role.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent written and verbal communication skills.
- Proficient in using e-commerce platforms and content management systems.
- Familiarity with SEO best practices and online marketing strategies.
- Detail-oriented with a creative mindset to enhance product presentations.
This job description is a general outline of the key responsibilities and qualifications for an E-commerce Merchandiser. Actual job duties may vary based on the specific needs and structure of the organization.
**Other Details**:
- **Keywords**:.
**Location**
Jaipur
**Job Title**
E-commerce Merchandiser
**Experience**
5.0 yrs - 10.0 yrs
**CTC**
INR 12.00 lacs - 16.00 lacs
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