Marketing Executive

4 months ago


Gandhinagar, India Etech Global Services Full time

**Job Location**
**- Remote**Department**
**- Global Developmen**Location**
**- Gandhinagar**What We Offer**:

- Transportation allowance
- Canteen Subsidy
- Night Shift allowance as per process
- Schedule Attendance Bonus
- Health Insurance
- Tuition Reimbursement
- Incentive components campaign wise
- Work-Life Balance Initiatives
- Rewards & Recognition

**What You’ll Be Doing**:

- You should be able to develop engaging content to attract and retain customers, expand our company’s digital footprint and brand awareness.
- Help us improve our company’s online and offline reputation as well as drive growth.
- Lead creative development to motivate the target audience to “take action”. Proven expertise in generating organic growth
- Monitor market trends and competitors’ activities
- Plan, develop and implement the company's content strategy
- Responsible for the management of the creation and production of online and offline marketing content.
- Create resources each month to drive leads, subscribers, awareness to generate MQLs on a monthly basis. Ability to work with SEO team, and generate results together
- Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
- Work with designers, developers, sales, external influencers, and other industry experts to devise an all-encompassing content strategy
- Communicate with followers, build a community, generate presence across SM through comments, respond to queries in a timely manner, and monitor customer reviews. Proven expertise in building a brand, and experience on offbeat marketing campaigns for a B2B services company
- Setting and implementing social media and communication campaigns to align with marketing strategies
- In-depth knowledge of the Content Optimization and Conversion Rate Optimization
- Research and implement growth strategies to attain virality for the product and thereby increasing MQLs

**What We Expect You To Have**:

- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of organic reach, search engine rankings and timely delivery of collaterals.
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Good Collaboration skills
- Excellent grammar, punctuation and spelling skills, preferably in US English.
- Ideally a minimum of 2 years’ experience in Marketing
- Bachelors or Masters in Marketing, Journalism or Mass Communication.

**Why Join Etech?**:
Etech is an equal opportunity employer. The team comprises of people with many diverse work and life experiences. Etech offers career opportunities for those looking to develop and enhance life skills. Some of these include the ability to communicate effectively, build trust, and function in a team environment.

The nature of Etech’s business, which is about people communicating with people, ensures the ongoing development of the portable “skills for life”. Etech cares about your career growth because we know that our employees are our most valuable asset.



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