Digital Marketing Executive

2 weeks ago


Kolkata, India Floatingchip Internet Technology Full time

**Job Summary**:
**Responsibilities and Duties**:

- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s) Both On & Off Page
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events

**Qualifications and Skills**:

- **Editing and writing skills**:You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- **Video editing skills**: Website and social media content will not just be text but frequently visual as well
- **Web development skills**: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
- **Project management skills**: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines



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