Digital Marketing

2 months ago


Noida Uttar Pradesh, India EHS25 HR India PVT. Ltd. Full time

**Job Description: Digital Marketing Specialist - Cosmetics Industry**

**Position**: Digital Marketing Specialist
**Location**: Noida sector-63
**Company**: Aarogya india Pvt Ltd
**Type**: Full-Time

**About Us**:
Aarogya India Pvt Ltd is a leading brand in the cosmetics, pharmaceutical industry, dedicated to providing innovative, high-quality products that enhance beauty and boost confidence. We are looking for a creative and results-driven Digital Marketing Specialist to join our dynamic team.

**Key Responsibilities**:

- **Digital Strategy Development**:

- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
- **Content Creation and Management**:

- Manage the content calendar to ensure timely and relevant postings.
- **Social Media Management**:

- Oversee social media accounts, including Facebook, Instagram, TikTok, and Twitter, to build a loyal community and engage with customers.
- Analyze social media trends and insights to optimize content and campaigns.
- **SEO and SEM**:

- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Manage PPC campaigns, monitor performance, and optimize for maximum ROI.
- Monitor performance metrics and conduct A/B testing to enhance engagement and conversion rates.
- **Analytics and Reporting**:

- Use analytics tools (e.g., Google Analytics, social media insights) to track campaign performance and consumer behavior.
- Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
- **Collaboration and Partnerships**:

- Work with influencers and brand ambassadors to promote products and increase brand visibility.
- Collaborate with the sales team to support product launches and promotional campaigns.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in digital marketing, preferably in the cosmetics or beauty industry.
- Strong understanding of SEO, SEM, and analytics.
- Excellent written and verbal communication skills.
- Creative mindset with a passion for the beauty industry and current trends.
- Ability to work independently and as part of a team in a fast-paced environment.

hr kirti

7669102884

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person



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