Content Writer

3 weeks ago

AJCBose Road Kolkata West Bengal, India Genesis Advertising Full time

Job Title: Content Writer - Hindi

Location: Kolkata

**Job Type**: Full-Time

**Salary**: Industry Standard

**Overview**:
**Key Responsibilities**:
**1. Content Development**:
○ Write compelling, informative, and persuasive content for platforms like

Facebook, Twitter, Instagram, LinkedIn, etc., including posts, captions,

articles, video scripts, and creative copy in Hindi.

○ Create short-form creative copy for static content like banners, posters, and

advertisements.

○ Develop video scripts, meta descriptions, and optimize headlines for articles

and news releases to enhance engagement.

**2. Editorial Oversight**:
impactful.

○ Edit and proofread Hindi content for grammatical accuracy, coherence, and

alignment with editorial standards.

○ Offer recommendations for improving written content based on performance

metrics and audience feedback.

**3. Trend Awareness and Style Adaptation**:
○ Stay updated on trending content styles across digital platforms and adapt

writing techniques to suit current trends.

○ Craft content that is both informative and resonates with a wide audience,

ensuring the message is communicated effectively in Hindi.

**4. Time Management and Efficiency**:
○ Exhibit exceptional time management skills to deliver high-quality content

within strict deadlines.

○ Efficiently handle multiple projects while working under pressure to meet

deadlines without compromising content quality.

**5. Content Strategy and Execution**:
○ Contribute to the creation of a content calendar, ensuring timely and consistent

content posting across platforms.

○ Regularly analyze content performance and provide suggestions for improving

reach, engagement, and impact.

**6. Collaboration**:
○ Work closely with graphic design and video teams to ensure content aligns

with visuals and enhances overall campaign direction.

○ Bring basic design thinking to content creation, assisting design teams in

making the content visually appealing.

○ Collaborate effectively with other team members to produce unified and

engaging digital campaigns.

**7. Audience Engagement**:
○ Develop content that sparks active interaction and encourages meaningful

conversations with the audience.

○ Respond to comments, messages, and social media inquiries promptly and

professionally.

**8. Monitoring and Reporting**:
○ Use analytics tools to monitor content performance, engagement, and audience

response.

○ Prepare reports on content effectiveness and provide strategic recommendations

for content optimization.

**Qualifications**:

- Education: Bachelor’s degree in Hindi, Journalism, Communications, or a related field.
- Experience:
○ Minimum of 2-3 years of professional content writing experience, especially for

social media and digital platforms in Hindi.

○ A portfolio showcasing previous Hindi content work, particularly in social media,

marketing, or digital outreach, is a plus.
- Skills:
○ Strong Hindi writing, editing, and proofreading skills with a focus on grammar,

tone, and style.

○ Knowledge of social media trends and best practices for digital content.

○ Basic understanding of SEO principles for content writing.

○ Excellent collaboration skills and ability to work in a team environment.

○ Visual thinking to assist design teams in creating content that is both engaging

and visually attractive.

This role provides an exciting opportunity to leverage your Hindi writing skills and creativity to contribute to dynamic content strategies and engage audiences across various digital platforms.

Pay: From ₹15,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift
- Fixed shift

**Experience**:

- Content writing: 2 years (required)
- total work: 2 years (required)

Work Location: In person

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