Email Marketing Executive
4 days ago
The Role
Key Deliverables
- Work cross-functionally with specific event marketing teams to understand then develop, design and execute their campaigns using marketing automation tools and logic (triggers, dynamic content, etc.)
- Lead the technical implementation of campaign automation for event marketing teams
- Attend/run meetings with marketing, sales and data & analytics regarding audience campaign and sales campaign management
- Continually monitor, analyze, and edit campaigns to maximize campaign effectiveness and prospect engagement
- Work closely with the Data & Analytics and Marketing teams on identifying customer segments in order to effectively target our audience with personalized messaging
- Analyze and report on all aspects of campaigns, working towards optimizing performance and fine tune demand-generation programs
- Conduct A/B testing to improve campaign performance and increase customer engagement
Experience
- 1-2 years of marketing experience preferred
- Experience with Eloqua (or similar marketing automation tools)
- Understanding of data segmentation and importance of DPA regulations etc.
- Strong problem-solving skills and interest in technology
- Good interpersonal skills, team player, thrive in a fast-paced, deadline-driven environment.
**Job Types**: Part-time, Full-time, Regular / Permanent, Contractual / Temporary, Fresher, Internship
Contract length: 3 months
Part-time hours: 40 per week
**Salary**: From ₹4,000.00 per month
Schedule:
- Day shift
- Flexible shift
- Monday to Friday
- Morning shift
- Rotational shift
Supplemental Pay:
- Commission pay
- Overtime pay
- Performance bonus
- Quarterly bonus
- Shift allowance
Ability to commute/relocate:
- Remote: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 2 years (preferred)
- total work: 2 years (preferred)
- Marketing: 2 years (preferred)
**Language**:
- English (preferred)
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