Creative Marketing Strategist
1 month ago
**POSITION OVERVIEW**
**KEY RESPONSIBILITIES**
**-*_**Strategic Planning:*_
Develop and implement a comprehensive, data-driven marketing strategy to elevate brand awareness, attract prospective families, and engage the existing school community.
**- **_**Content Development & Storytelling**:_
**-*_**Campaign Management:*_
Plan, execute, and oversee end-to-end marketing campaigns, including digital marketing, events, and promotions to effectively reach target audiences.
**-*_**Social Media & Digital Marketing:*_
Manage and grow our school’s social media presence across key platforms, ensuring consistency in voice and messaging. Leverage SEO, SEM, and paid social media advertising to increase visibility and engagement.
- **-Community Engagement & Events**:_
Collaborate with various school departments to promote events, programs, and initiatives. Foster partnerships with local organisations, alumni, and media to increase brand exposure.
- _**Market Analysis & Competitive Intelligence**:_
Conduct regular market research to understand industry trends, target audience preferences, and competitor strategies, and adjust marketing approaches accordingly.
- _**Brand Development**:_
Ensure consistent brand messaging across all touch points. Uphold the institution's values in communications, highlighting the school’s commitment to academic excellence, holistic development, and community involvement.
- **-Performance Metrics & Reporting**:_
Track, analyse, and report on the effectiveness of marketing efforts, using insights to refine strategies and optimise campaign outcomes.
Pay: ₹30,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
**Experience**:
- total work: 3 years (required)
Work Location: In person
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