PPC Executive

3 weeks ago


Noida Uttar Pradesh, India India Realty Full time

**PPC & Paid Media Executive**

**About Us**: India Realty is a dynamic and rapidly growing digital marketing agency specializing in PPC advertising. We help businesses of all sizes maximize their online presence and drive measurable results through strategic PPC campaigns[SM1].

As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click campaigns across various platforms such as Google Ads, Facebook Ads, and others. You will work closely with our sales and strategy team to understand business objectives and develop tailored PPC strategies to generate high quality leads.

**Responsibilities**:

- **Campaign Management**: Create, launch, and optimize PPC campaigns across multiple platforms to drive maximum ROI.
- **Keyword Research**: Conduct thorough keyword research to identify high-value keywords and opportunities for expansion.
- **Ad Copywriting**: Write compelling ad copy that effectively communicates the value proposition and encourages clicks.
- **Bid Management**: Monitor and adjust keyword bids to maintain optimal performance and achieve target KPIs.
- **Audience Targeting**: Utilize audience targeting features to reach the most relevant audiences and improve campaign effectiveness.
- **Performance Analysis**: Analyse campaign performance data, identify trends, and make data-driven decisions to optimize campaigns.
- **A/B Testing**: Continuously test and refine ad creatives, landing pages, and other elements to improve campaign performance.
- **Budget Management**: Manage campaign budgets effectively to ensure efficient allocation of resources and maximize ROI.
- **Client Communication**: Regularly communicate with clients to provide updates on campaign performance, discuss strategy, and address any concerns.
- **Stay Updated**: Keep up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent communication and client management skills.
- Google Ads certification (preferred).
- Experience with PPC management tools such as Google Ads Editor, Bing Ads Editor, SEMrush, or similar platforms.

Pay: ₹208,703.98 - ₹659,455.57 per year

Work Location: In person


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