Digital Marketing Executive
2 months ago
Work Experience
4-7 Years
Positions
1
**Job Description**:
- Design, build and maintain our social media presence
- Build an inbound marketing plan including the content development and execution strategy
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Research competitors and provide suggestions for improvement. Identify trends and insights, and optimize organic and paid performance based on the insights
- Brainstorm new and creative business growth strategies through digital channels.
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners for certain branding and marketing assignments
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- Degree in marketing or a related field
- Proven working experience in digital marketing
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