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SEO Executive
2 weeks ago
Industry: Information Technology
Key Responsibilities
- Conducting keyword research to identify relevant and high-performing keywords and phrases that align with the organization’s goals and target audience.
- Optimizing website pages and content to improve search engine rankings.
- Optimizing meta tags, headings, URL structures, internal linking, and ensuring content is optimized for keywords, relevance, and user experience.
- Implementing off-page optimization strategies to enhance website authority and backlink profile.
- Building high-quality backlinks, managing online directories, guest blogging, and developing relationships with influencers and partners.
- Using programs such as Google Analytics to compile regular performance reports
- Assisting the content team in the creation of high-quality, informative SEO-based content. - Conducting technical audits of websites to identify and resolve issues that could impact search engine visibility.
- Optimising website architecture, page speed, mobile responsiveness, and other technical factors for improved crawl ability and indexability.
- Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
- Generating regular reports to track keyword rankings, organic traffic, conversion rates, and other key SEO metrics.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Experience analyzing websites, URL structure, ranking factors, sitemaps, etc, and creating recommendations for developers to follow.
**Key Skills Required**
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, or similar tools. - Strong understanding of keyword research, on-page optimization, technical SEO, and off-page optimization strategies.
- Working knowledge of HTML, CSS, and JavaScript development and constraints can be a plus.
- Analytical mindset with the ability to interpret data and provide actionable insights
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams and stakeholders.
- Up-to-date with the latest trends and developments in SEO and digital marketing.
- Brand publisher mindset: to create the content our audience is looking for and then to optimise the path to conversion.
Pay: ₹8,211.08 - ₹20,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Paid sick time
- Work from home
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- SEO: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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