Marketing Content Writer

6 months ago


Bengaluru Karnataka, India Abstrabit Technologies Pvt Ltd Full time

**Company Description**
Abstrabit is a Bengaluru based software development company focused on scaling digital products for startups. At Abstrabit, we are more than just developers; we are dream-weavers for startups, breathing life into their digital dreams. Our focus is on nurturing and scaling digital products, making them more powerful, user-friendly, and successful.

Beyond development, we are collaborators and strategists, partnering with startups to visualize and realize their digital aspirations. Leveraging a rich background of industry experience, our team is adept at identifying and implementing strategies that propel startup products towards exponential growth.
- Conduct thorough research to gather information on industry trends, competitors, and target audience preferences to inform content creation.
- Optimize content for search engines (SEO) to increase organic visibility and drive traffic to our digital platforms.
- Proofread and edit content for accuracy, grammar, and consistency, ensuring it meets high editorial standards.
- Collaborate with cross-functional teams to support various marketing initiatives, such as product launches, promotions, and lead generation campaigns.
- Maintain brand voice and tone consistency across all channels and ensure content is tailored to specific audience segments.

**Qualifications**
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (is a plus)
- 2+ years of proven work experience as a Marketing Content Writer or similar role, with a portfolio of published writing samples.
- Excellent written and verbal communication skills, with a strong command of grammar, syntax, and style.
- Demonstrated understanding of marketing principles and the ability to tailor content to different stages of the buyer's journey.
- Proficiency in SEO and keyword research tools to optimize content for search engines.
- Familiarity with content management systems (CMS)
- Ability to conduct thorough research on various topics and translate complex information into compelling, accessible content.
- Attention to detail and commitment to delivering high-quality, error-free content.
- Creative thinking and the ability to generate innovative content ideas that align with brand objectives.
- Familiarity with digital marketing channels and social media platforms.
- Experience in B2B content
- Background of working in IT Services firm is a plus

**Additional Information**
CTC - 7.5 LPA



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