Social Media Executive

4 weeks ago


Pune, India Freedom From Diabetes Full time

**Job Title**: Social Media Executive (Digital Marketing)

**Job Overview**:
As a Social Media Executive, you will be responsible for managing and executing social media strategies and campaigns for a company or brand. You will work closely with the marketing team to create and implement social media plans that align with the company's overall marketing and business objectives. Your main goal will be to increase brand awareness, engage with the target audience, and drive traffic, engagement, and conversions through social media channels.

**Duties and Responsibilities**:
1. **Social Media Strategy**:Develop and execute comprehensive social media strategies to achieve the company's marketing goals. This includes conducting research to identify the target audience, competitor analysis, setting social media objectives, and creating plans for content creation, publishing, and engagement.

2. **Content Creation**:Create engaging and relevant content for social media platforms, including text, images, videos, info graphics, and other multimedia formats. Collaborate with internal teams or external agencies to develop high-quality content that resonates with the target audience and aligns with the brand's voice and tone.

3. **Social Media Management**:Manage and maintain the company's social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant platforms. This includes scheduling and publishing posts, monitoring social media channels for comments and messages, responding to inquiries, and managing social media advertising campaigns.

4. **Social Media Advertising**:Plan, execute, and optimize social media advertising campaigns to drive targeted traffic, engagement, and conversions. This includes setting up ad campaigns, monitoring performance, analysing data, and making recommendations for optimizations based on insights and metrics.

5. **Analytic and Reporting**:Monitor and analyse social media performance using relevant analytics tools, such as Google Analytics, social media analytics platforms, and other reporting tools. Prepare regular reports on social media performance, providing insights and recommendations for improvements to the marketing team.

6. **Social Listening and Trend Monitoring**:Stay up-to-date with the latest social media trends, industry news, and best practices. Monitor social media channels for brand mentions, customer feedback, and conversations related to the brand or industry, and respond in a timely and appropriate manner.

7. **Community Management**: Build and maintain a positive and engaged online community around the brand. Foster relationships with followers, fans, and influencers, and actively engage with them through comments, messages, and other interactions.

**Set of Skills required**:
l Proven experience in managing social media accounts and executing social media strategies.

l Excellent written and verbal communication skills.

l Strong understanding of social media platforms, tools, and best practices.

l Experience with social media advertising and analytics.

l Creativity and ability to create engaging content.

l Ability to work in a fast-paced, deadline-driven environment.

l Strong analytical skills and ability to interpret data and insights.

l Knowledge of current social media trends, industry news, and best practices

**Requirements**:
**1. Qualification**:Bachelor's degree in marketing, communications, or a related field.

**2. Experience**: 3-5 years in relevant position

**3. Languages**:English (must), Marathi, Hindi etc.

**4. Communication**: Must be proficient in Verbal and Written communication in English

**Salary**: Best in the industry

Schedule:

- Day shift

**Speak with the employer**
+91 9834593189



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