Healthcare Marketing Executive

2 weeks ago


New Alipore Kolkata West Bengal, India B.P. PODDAR HOSPITAL Full time

**Organization Profile:

- **

BP Poddar Hospital & Medical Research Ltd. is a prominent healthcare institution located in Kolkata, India. It is known for its comprehensive range of medical services and advanced facilities.

The hospital offers a wide range of medical specialties, including but not limited to:

- Cardiology
- Neurology
- Gastroenterology
- Orthopedics
- Nephrology
- Oncology
- Pediatrics
- Obstetrics and Gynecology

**Job Description: Healthcare Marketing Executive**

**Position Overview**:
The Healthcare Marketing Executive plays a vital role in developing and executing marketing strategies to promote healthcare services and enhance the organization's brand image. This position involves a blend of traditional marketing techniques and digital marketing strategies tailored to the healthcare industry.

**Key Responsibilities**:

- **Develop Marketing Plans**:

- Collaborate with the marketing team to create comprehensive marketing plans aligned with the healthcare organization's goals and objectives.
- Conduct market research to identify trends, competition, and potential target audiences.
- **Digital Marketing**:

- Monitor and analyze the performance of digital campaigns using analytics tools to optimize results.
- **Content Creation**:

- Create engaging and informative content for various platforms, including website, blogs, social media, and marketing materials.
- Ensure all content complies with healthcare regulations and maintains accuracy and credibility.
- **Branding and Public Relations**:

- Develop and maintain the organization's brand identity across all marketing materials and platforms.
- Manage public relations efforts, including press releases, media relations, and events to enhance the organization's visibility and reputation.
- **Collaboration**:

- Work closely with healthcare professionals, physicians, and other staff to gather insights and create compelling marketing campaigns.
- Coordinate with external vendors, agencies, or partners for marketing initiatives.
- **Patient Engagement**:

- Implement strategies to engage current patients and improve patient satisfaction.
- Develop patient education materials and initiatives to promote wellness and preventive care.
- **Compliance and Regulations**:

- Ensure all marketing activities adhere to healthcare regulations, including HIPAA (Health Insurance Portability and Accountability Act) and other relevant laws.
- Stay updated with industry trends and changes in regulations affecting healthcare marketing.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field. A Master's degree is a plus.
- Proven experience in healthcare marketing, preferably in a hospital, clinic, pharmaceutical company, or healthcare agency.
- Excellent communication skills with the ability to create compelling content and interact with diverse stakeholders.
- Knowledge of healthcare regulations and compliance, such as HIPAA.
- Analytical skills to track and measure marketing campaign performance.
- Creativity, strategic thinking, and the ability to work independently and as part of a team.

Other details:

- Two wheeler & valid Driving License mandatory.
- Fuel reimbursement provided.

For Interview connect HR desk -
9147317751

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift
- Rotational shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

**Speak with the employer**
+91
9147317751

Expected Start Date: 30/03/2024



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