Digital Marketer

5 months ago

Ekkattuthangal Chennai Tamil Nadu, India LANDSTER PROJECTS Pvt ltd Full time

The Digital Marketer is responsible for developing, implementing, and managing marketing campaigns that promote the company and its products or services. This role requires a creative and analytical mindset to enhance brand awareness, drive website traffic, and acquire leads/customers. The Digital Marketer will work closely with other members of the marketing team to create cohesive and effective digital marketing strategies.

**Key Responsibilities**:

- **Strategy and Planning**:

- Develop and execute digital marketing strategies aligned with business goals.
- Identify trends and insights to optimize spend and performance based on the insights.
- Plan and manage the budget for digital marketing campaigns.
- **Content Creation and Management**:

- Collaborate with content creators, designers, and other stakeholders to ensure cohesive messaging and branding.
- **SEO and SEM**:

- Optimize website content for search engines (SEO) to improve organic search rankings.
- Plan, execute, and manage pay-per-click (PPC) campaigns, including Google Ads and other platforms.
- **Social Media Management**:

- Develop social media strategies to increase brand awareness and engagement.
- Manage social media accounts, create and schedule posts, and engage with followers.
- Analyze social media performance metrics and adjust strategies accordingly.
- **Analytics and Reporting**:

- Use tools like Google Analytics, social media analytics, and other data sources to track and report on campaign performance.
- Provide regular reports on KPIs and make data-driven recommendations for improvement.
- **Advertising and Promotions**:

- Manage online advertising campaigns, including display ads, social media ads, and affiliate marketing.
- Monitor and analyze advertising performance and ROI.
- **Customer Engagement and CRM**:

- Implement and manage customer relationship management (CRM) systems to enhance customer engagement and retention.
- Develop strategies to improve customer experience and satisfaction.
- **Collaboration and Communication**:

- Work with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business objectives.
- Communicate campaign results and insights to stakeholders.

**Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Experience**:

- Proven experience in digital marketing (2-5 years preferred).
- Experience with SEO, SEM, PPC, and social media marketing.
- **Skills**:

- Strong understanding of current digital marketing trends and best practices.
- Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to manage multiple projects and deadlines.

**Education**:

- Bachelor's (preferred)

Work Location: In person

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