SEO Executive
3 months ago
We have an excellent opportunity for the profile of **SEO Executive.**
**Qualification**: Graduation
**Experience**: 2+ years
**Location**: Charni Road
- Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
- Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
- Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
- Executing link-building activities to ensure quality links from reputable sources.
- Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
- Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
**Your tasks**
- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
- Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
- Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
- Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
**Skills Required**:
- Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
- 2+ years of experience as an SEO Executive or a similar SEO-focused role.
- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
- Knowledge of A/B testing, local SEO and SEO reporting tools.
- Experience with content management systems (CMS) and website optimisation platforms, like WordPress or Shopify.
- Experience with SEO for local businesses and Google My Business optimisation.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- SEO: 1 year (preferred)
Work Location: In person
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