Digital Marketing Executive
3 weeks ago
**Job Summary**:
**Responsibilities**:
**Digital Strategy and Planning**:
- Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
- Conduct market research to identify trends, competitive analysis, and target audience insights.
- Plan and manage digital marketing budgets effectively.
**Content Creation and Management**:
- Collaborate with the content team to ensure consistency in brand messaging and tone.
**Search Engine Optimization (SEO)**:
- Optimize website content and structure for search engines to improve organic search rankings.
- Conduct keyword research and implement on-page and off-page SEO strategies.
**Social Media Management**:
- Develop and execute social media campaigns to increase brand visibility and engagement.
- Monitor and analyze social media metrics, adjusting strategies to optimize performance.
**Paid Advertising**:
- Plan and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and others.
- Monitor and optimize campaign performance, adjusting budgets and targeting as needed.
**Analytics and Reporting**:
- Track and analyze key performance indicators (KPIs) using tools like Google Analytics.
- Prepare regular reports on the effectiveness of digital marketing campaigns and recommend improvements.
**Collaboration and Communication**:
- Work closely with cross-functional teams, including sales, design, and IT, to align digital marketing efforts with overall business goals.
- Stay informed about industry trends and digital marketing best practices.
**Duties & Responsibilities**:
- Assist with social media campaigns
- Assist with search engine optimization
- Collect and report data from marketing campaigns
- Track keyword rankings
- Attend client meetings
- Design and produce sales materials
- Complete other administrative tasks as needed.
**Eligibility Criteria**:
- Bachelor's degree in any field, **Digital Marketing**, or a related field.
**Salary Range**:
- 20,000 - 30,000 Thousand
**Location**:
- Pune
**Job Types**: Full-time, Permanent
**Salary**: ₹15,000.00 per month
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Quarterly bonus
- Yearly bonus
Work Location: In person
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