Content Writer

3 weeks ago


Remote, India InsuranceMarket.ae Full time

As a Content Writer, you will be crucial in creating high-quality, SEO-optimized articles catering to our diverse audience. Your expertise in the insurance sector will be instrumental in producing engaging and concise content that positions us as a top-ranking publisher in the region.

**Responsibilities**:

- Research and generate compelling, well-researched, and SEO-optimized blog articles on insurance, travel, finance, guides, and lifestyle, emphasising insurance-related topics.
- Develop a deep understanding of our target audience, preferences, and demographics, particularly in the GCC region, focusing on the UAE.
- Collaborate with the internal team to develop content strategies that align with the company's goals and objectives, driving organic search traffic and increasing our search engine rankings.
- Stay up-to-date with the latest SEO best practices, industry trends, and competitor strategies to ensure our content remains relevant and competitive.
- Analyse performance metrics, such as organic search traffic and engagement, and make data-driven decisions to optimise content strategies for continuous growth.
- Edit and proofread articles to ensure adherence to brand guidelines, maintain high-quality standards, and deliver error-free content
- Collaborate with the team to brainstorm and pitch new ideas, concepts, and formats for content creation, focusing on insurance-related topics. Effectively utilise AI tools like ChatGPT 4 for writing articles and content enhancement, ensuring the content remains original and plagiarism-free.
- Implement feedback from analytics and team reviews to improve the quality and relevance of the content continually.
- Deliver 15 articles daily based on various trending topics, each complete with sections, placeholders, and relevant images created using AI tools such as Microsoft Designer.

**Qualifications**:

- Bachelor's degree in Communications, Journalism, English, or a related field.
- Have proven experience as a Content Writer or Copywriter, with a strong portfolio demonstrating expertise in writing about insurance, travel, finance, guides, and lifestyle.
- Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
- In-depth knowledge of SEO best practices and experience optimising content for search engines.
- Experience in analytics tools like Google Search Console and Google Analytics is highly preferred, as it will enable you to analyse content performance effectively, identify areas for improvement, and make data-driven decisions to enhance our organic search rankings.
- Ability to conduct thorough research, synthesise complex information, and present it concisely and engagingly. The accuracy of the content is of utmost importance.
- Strong organisational skills and the ability to manage multiple projects simultaneously, meeting deadlines with attention to detail.
- Self-motivated, proactive, and able to work independently and collaboratively in a remote team environment.
- Passion for staying current with industry trends, particularly in finance, banking, credit cards, insurance, and UAE events.
- Familiarity with the GCC region, particularly the UAE, and its cultural nuances and demographics is highly desirable.
- Can demonstrate the ability to use AI writing tools responsibly, ensuring content is original and aligns with the brand's voice and guidelines. -Experience and expertise in the insurance industry in the UAE, with a solid understanding of insurance products, regulations, and market trends.

**About Our Company**:
Our company is a vibrant, forward-thinking organization that is dedicated to fostering a culture of innovation, collaboration, and respect.
We take pride in our mission to create high-quality, sustainable solutions that address real-world challenges, and we are committed to maintaining an inclusive work environment that values diversity and promotes professional growth.

We look forward to welcoming a new member to our team who shares our values and is eager to contribute their unique skills and perspectives to our collective success.

**Salary**: ₹45,500.00 per month

**Benefits**:

- Life insurance
- Work from home

Schedule:

- Fixed shift

Work Location: Remote

Application Deadline: 15/04/2024
Expected Start Date: 01/04/2024



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