Content Creator
2 months ago
**Job Description (JD)**:
- Collaborate with the marketing manager and web developer to ensure content is aligned with marketing goals and SEO best practices.
- Manage the content calendar and ensure timely publication of content.
**Key Result Areas (KRA)**:
- Content production and engagement on digital platforms.
- Quality and creativity of content produced.
- Contribution to lead generation and brand awareness.
**Key Performance Indicators (KPI)**:
- Number of content pieces produced per week (target 3-5 pieces).
- Engagement metrics for content (shares, likes, comments, and views).
- Contribution to lead generation (measured through content-driven conversions).
**Standard Operating Procedures (SOP)**:
- Develop and maintain a content calendar aligned with marketing campaigns.
- Optimize content for SEO and ensure it aligns with the brand voice.
- Regularly review and update older content to ensure it remains relevant.
**Monitoring Process**:
- Weekly content performance reviews with the marketing manager.
- Monthly analysis of content impact on lead generation and brand awareness.
- Feedback sessions with the marketing manager to improve content quality and strategy.
**4. Graphic Designer (Part-time or Freelancer)**
**Job Description (JD)**:
- Collaborate with the content creator and marketing manager to ensure visual content aligns with brand identity and marketing goals.
- Design promotional materials, brochures, banners, and other visual assets as needed.
**Key Result Areas (KRA)**:
- Quality and creativity of visual content.
- Timely delivery of design assets.
- Consistency of brand identity across all visual content.
**Key Performance Indicators (KPI)**:
- Number of design projects completed on time (target 100%).
- Feedback from the marketing manager and team on design quality.
- Engagement metrics for visual content (likes, shares, views).
**Standard Operating Procedures (SOP)**:
- Follow the brand guidelines to ensure consistency in design.
- Collaborate with the content creator and marketing manager to develop design concepts.
- Maintain an organized archive of design assets for future use.
**Job Types**: Full-time, Permanent
**Benefits**:
- Cell phone reimbursement
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Experience**:
- Content writing: 3 years (required)
**Language**:
- English (preferred)
Work Location: In person
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