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SEO Executive

9 months ago

Mumbai, India Fashion TV India Full time

**Company Overview**: Fashion TV India operates in the fashion and entertainment industry, providing premium content and showcasing the latest trends and styles. As a prominent media company, Fashion TV India has a strong presence both nationally and internationally.

**Role and Responsibilities**: As an SEO Executive, your primary responsibility will be to optimize Fashion TV India's online presence and drive organic traffic to the website. You will work closely with the marketing and development teams to implement effective strategies and improve search engine rankings. Your key responsibilities include:
Executing tests, collecting and analyzing data to identify trends and insights for maximizing ROI in paid search campaigns.
Tracking, reporting, and analyzing website analytics and PPC initiatives.
Managing campaign expenses, staying on budget, and reconciling discrepancies.
Optimizing copy and landing pages for search engine marketing.
Performing ongoing keyword discovery, expansion, and optimization.
Researching and implementing search engine optimization recommendations.
Researching and analyzing competitor advertising links.
Developing and implementing a link building strategy.
Collaborating with the development team to ensure SEO best practices are properly implemented.
Working with editorial and marketing teams to drive SEO in content creation and programming.
Providing recommendations for changes to website architecture, content, linking, and other factors to improve SEO positions.

A bachelor's degree in marketing, computer science, or a related field.
Prior experience in SEO, digital marketing, or a similar role.
In-depth knowledge of SEO strategies, tools, and best practices.

**Required Skills**:
Search engine optimization
Keyword research
Analytics