Digital Marketing Executive
5 months ago
**Responsible**:
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimized copy for the website and external blog postings.
- Using the CRM to maximize online marketing opportunities.
- Monitoring return on investment for the different online marketing campaigns.
- Managing the organizations Social Media accounts ensuring all copy is relevant for the different platforms.
- Managing the content diary for social media content.
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
- Monitoring social media for company mentions and engaging with customers where relevant.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- **Requirements**:
- BS/MS/PGDM/MBA degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Ad words campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
**Salary**: ₹30,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
**Speak with the employer**
+91 9726419410
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