Customer Research

3 weeks ago

Indore Madhya Pradesh, India Kimirica Lifestyle Private Limited Full time

Position: Customer Research & Insights Executive

Location: Indore

Experience: 0-2 years in market research, consumer insights, or analytics (preferably in D2C, beauty, skincare, or FMCG industries)

Reports To: Head of Customer Experience/Marketing Manager

About Us

We are a fast-growing D2C beauty brand committed to creating products that cater to the evolving needs of our customers. Understanding our audience is at the heart of our success, and we are looking for a Customer Research & Insights Executive to gather, analyze, and translate customer feedback into actionable strategies that enhance our offerings and elevate customer satisfaction.

Role Overview

As the Customer Research & Insights Executive, you will be responsible for conducting market research, analyzing customer feedback, and generating insights that guide product development, marketing strategies, and business decisions. You’ll play a key role in understanding customer behaviour, preferences, and pain points to help shape the brand’s growth and product innovation.

Key Responsibilities

1. Research & Data Collection
- Design and execute quantitative and qualitative research initiatives, including surveys,

focus groups, customer interviews, and usability testing.
- Collaborate with internal teams to identify key research objectives and align on

methodologies.
- Conduct competitor and industry analysis to identify trends and gaps in the market.

2. Data Analysis & Insights
- Analyze customer feedback from multiple channels (e.g., reviews, social media, NPS,

and CSAT surveys) to uncover key trends and insights.
- Monitor customer behavior patterns across the online store and offline touchpoints to

understand preferences and challenges.
- Generate actionable insights and recommendations for product development, marketing

strategies, and customer experience improvements.

3. Reporting & Stakeholder Collaboration
- Create detailed reports and presentations to share research findings and insights with

cross-functional teams and leadership.
- Collaborate with the product, marketing, and customer experience teams to align

research insights with strategic goals.
- Track the effectiveness of implemented strategies and refine them based on customer

feedback.

5. Tools & Technology
- Leverage tools like Google Analytics, CRM systems, and customer feedback platforms

to gather and analyze data.
- Stay updated on emerging research methodologies, tools, and technologies to enhance

data collection and analysis processes.

Key Qualifications
- Experience:
○ 0-2 years in customer/market research, consumer insights, or analytics roles.

○ Experience in D2C, beauty, skincare, or FMCG industries is preferred.
- Skills:
○ Proficiency in data analysis tools (e.g., Excel, Google Analytics) and survey

platforms (e.g., SurveyMonkey, Typeform).

○ Strong analytical and critical thinking skills with the ability to interpret complex

data.

○ Excellent written and verbal communication skills for presenting insights and

recommendations.

○ Familiarity with customer segmentation and behavior analysis.
- Personal Attributes:
○ Curiosity-driven mindset with a passion for understanding consumer behavior.

○ Attention to detail and a commitment to delivering high-quality insights.

○ Ability to work independently and collaboratively in a fast-paced environment.

Why Join Us?
- Be part of a high-growth D2C beauty brand shaping customer experiences.
- Work in a collaborative environment with opportunities to drive impactful business

decisions.
- Competitive salary, benefits, and career growth opportunities.
- Contribute to product innovation and customer-first strategies.

**Job Types**: Full-time, Permanent

Pay: Up to ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- total work: 1 year (preferred)

**Location**:

- Indore, Madhya Pradesh (preferred)

Work Location: In person

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