Digital Marketing Executive
6 months ago
Job Description:
Key Responsibilities:
1. Paid Advertising:
- Develop, manage, and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance and ROI.
- Monitor and analyze campaign metrics, provide insights, and adjust strategies accordingly to meet KPIs.
- Stay updated with the latest trends and best practices in paid advertising.
2. Search Engine Optimization (SEO):
- Implement on-page and off-page SEO strategies to improve website ranking and organic visibility.
- Conduct keyword research to identify opportunities and optimize website content accordingly.
- Collaborate with content creators to develop SEO-friendly content and ensure proper optimization.
- Monitor and analyze website traffic, rankings, and user behavior using SEO tools like Google Analytics and SEMrush.
- Keep abreast of search engine algorithm updates and industry changes to adapt strategies accordingly.
3. Digital Marketing Strategy:
- Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business objectives.
- Identify new opportunities for growth and expansion in digital channels.
- Track and report on key performance metrics, providing regular updates to stakeholders.
- Contribute innovative ideas to improve overall digital marketing efforts and drive continuous improvement.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in running successful digital advertising campaigns across various platforms.
- In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other advertising tools.
- Strong understanding of SEO principles and best practices.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving abilities.
- Strong communication and interpersonal skills.
- Ability to work effectively in a fast-paced, collaborative environment.
Pay: ₹10,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
Supplemental pay types:
- Overtime pay
- Yearly bonus
Work Location: In person
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