Franchise Field Ops Expert

3 weeks ago

Pune, India Michelin Full time

Franchise Field Ops Expert
- KEY EXPECTED ACHIEVEMENTS
Advertising, promotion & event management:

- Writes retail brief aligned with business strategy.
- Develops instore/retail objectives based on marketing objectives and strategies.
- Develops and advises channel to ensure that POP is aimed at target users.
- Produces or coordinates production of advertisements and promotions.
- Creates material that demonstrates awareness of the Unique Selling Point of the product or service to

differentiate it from the competition at retail
- Plans, coordinates and manages a small customer event
- Monitors event activities to ensure compliance with applicable regulations and laws, satisfaction of

participants, and resolution of any problems that arise.
Content Marketing
- Monitors content consistency across all properties and between the sales, marketing departments and in

line with the Brand standard.
- Collaborates with design team to create new assets that embodies the brand.
- Performs basic content development activities under direction (e.g., product updates, brand reviews,

partner information).
- Develops simple digital marketing communications products.
- Tailors messages to reflect the marketing medium being used and target audience.
- Analyses POS data on usage of material.
- Build a retail plan in collaboration with the marketing and sales teams.

Multi-Channel Marketing
- Works closely with marketing team to develop, implement, and manage marketing and call campaign

programs to increase pipeline and sales through multi-channel partners.
- Generates and analyzes custom reports providing detail information on key performance indicators by

channel.
- Develops, implements, and manages promotions, programs, and other marketing activities across

channels.
- Supports report requirement for portals, and POS data.
- Implements the multi-channel annual plan in collaboration with the marketing and sales teams.
- Participate/Network in the global alignment on eRetail topics

Integrated Marketing and Communication:

- Develops content for marketing communications materials
- Ensures that marketing communications are consistent with brand and organizational standards.
- Tailors marketing communications to reflect the marketing medium being used and target audience.

Channel Management
- Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Value-added Re-sellers,

partners, manufacturers, eRetail, etc.).
- Assists in the identification of potential channel members and their retail needs to drive traffic
- Ensures marketing materials are distributed to channel members on time.

Product & Service and Technical Knowledge
- Differentiates between product/service features and benefits.
- Locates and uses expertise of others to improve product knowledge.
- Displays knowledge of how products/services compare with those of the competition.

Strategic Retail Planning and Organizing
- Helps develop customer advocacy to build long-term business relationships.
- Identifies varied resources needed to achieve business goal

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