Avp-marketing

5 days ago

Mumbai Maharashtra, India IDfy Full time

**We are the **match if you**:
are a seasoned marketing maestro with a passion for innovation and a portfolio bursting with creative brilliance, then look no further As the Assistant Vice President of Marketing, we’re looking for someone who checks all the boxes:

- With 12-15 years of experience under your belt and an MBA from a prestigious institution, you bring a wealth of knowledge and expertise to the table. Your background in B2C brand management, especially in financial services, sets you apart as a marketing virtuoso
- Your expertise in branding is unparalleled, with a knack for shaping identities and crafting narratives thatresonate with audiences on a profound level
- You’re no stranger to the world of B2C marketing, having navigated its intricacies with finesse and achieved remarkable results that have left a lasting impact
- PR isn’t just another acronym to you—it’s a strategic tool wielded with precision to amplify our brand’s voice and cultivate meaningfulrelationships with our stakeholders
- From SEO to social media, and everything in between, you’ve conquered a multitude of marketing channels, effortlessly weaving brand stories across diverse platforms
- Whether it’s crafting compelling sales collateral, penning persuasive white papers, or producing captivating video content, your words have the power to inspire action and drive results
- Our team is craving a creative powerhouse, and that’s where you come in Your boundless imagination and storytelling prowess will inject new life into our marketing efforts, pushing the boundaries of what’s possible
- You thrive in leadership roles, ready to guide and inspire a team of 5-7 individuals to greatness. Whether you prefer the vibrant streets of Bombay or the dynamic atmosphere of Bangalore, we offerthe flexibility to flourish in eitherlocation

**Here’s what your day would look like**:
Welcome to the world of marketing mastery, where each day brings new challenges and exciting opportunities to showcase your skills. As the Assistant Vice President of Marketing, your days will be filled with:

- Branding Brilliance: Immerse yourself in the art of brand management, shaping our identity and crafting compelling narratives that captivate our audience.
- Pod Power: Take the helm of two clusters of pods, guiding them towards success with your strategic insights and leadership acumen.
- Creative Catalyst: Inject a burst of creative energy into our team, igniting innovation and fostering a culture of storytelling that sets us apart as the ultimate creative powerhouse.
- B2B Brilliance: While our focus is on B2B SaaS, your B2C expertise will be invaluable, bringing fresh perspectives and innovative strategies to the table

**Who are we?**:
**Eliminate Fraud. Establish Trust.**

IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.

Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. Withmore than 12+ years of experience and 2million verifications per day, we are pioneers in this industry.

Our clients include HDFC Bank, InduslndBank, Zomato,Amazon, PhonePe, Paytm,HUL andmany others.

**Our triumphs**:

- IDfy has made it to forbes Asia 100 to Watch list
- Deloitte Technology Fast 50,2023 India Winner
- IDfy has the iBeta certification for ISO Compliance 30107-3
- IDfy is now SOC 2 Type || Compliant

**Excited already?**:
At IDfy, you will work on the entire end-to-end solution rather than a small cog of a giant wheel. Our culture thrives on...

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