Digital Marketing Assistant

2 weeks ago

Connaught Place Delhi Delhi, India RADICAL ADVISORS INDIA PRIVATE LIMITED Full time

**Job description**

**Role Summary:

- **

**Company Overview:

- **

We are a well-funded fintech company that focuses on revolutionizing lending, insurtech and wealth tech industry. We are on a mission to empower financial intermediaries, such as Mutual Fund Distributors and Insurance Agents so as to enhance their income opportunities through innovative cross-selling initiatives alongside their existing practices. With a track record of success and a team of visionary founders, we are poised to make a significant impact in the market.

We have rolled out our first unique solution, Loan against Mutual Funds which is live on the iOS and Android platform, the app has a complete digital journey from onboarding to disbursement and best part delivers credit into the bank account of the mutual fund holder in less than 15 minutes.

We are building other similar innovative solutions in the field of Insurance and Lending

**Key responsibilities:

- **
- Performance Marketing:_
- Develop and execute performance marketing strategies.
- Work closely with the internal team partners to drive user growth revenue through various performance marketing channels such as paid search, display advertising and social media.
- Campaign Platform Management:_
- Work on the integration of the journeys, User creation and event-based activities with the campaign platform.
- Perform extensive campaign execution activities to meet the target of our journey towards 10X growth.
- Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data sources.
- Campaign Development and Deployment:_
- Campaign development deployment of simple, medium, complex, multi-wave, cross channel, real-time personalized marketing communications customer life cycle campaigns across multiple channels using campaign tools (WebEngage, clever tap, MoEngage etc.)
- Stakeholder Management:_
- Interacting with cross-functional teams such as Tech, Product, Credit, Communication Customer Success to drive the growth agenda ensuring correct implementation of all the growth hacks.
- Be an active entity in discussions with external stakeholders/ channel partners during engagement calls.

**Education Qualification, Work Experience and Skills Required:

- **
- Bachelor’s or Master’s degree in Marketing, Business, Technology or a related field.
- Minimum of 1-3 years of relevant experience from a numbers-driven and analytical marketing environment - perhaps in an online consumer business (Fintech/Finance) or a bank/NBFC
- Strong experience in Growth Hacking, Customer Lifecycle Management, Digital Marketing Campaigns.
- You are self-directed, organized and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
- Knowledge of campaign process end-to-end and frontend analytics.
- Strong execution skills and business acumen.
- Understanding of FB ads, Google ads, Clever tap, WebEngage, Mailchimp etc similar tool
- Knowledge of MS-Excel or Google sheets.

**Industry:

- **
- Financial Services

**Job Types**: Full-time, Permanent

**Salary**: ₹300,000.00 - ₹400,000.00 per year

**Benefits**:

- Work from home

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- How many years of experience do you have in Digital Marketing?
- How many years of experience do you have in Facebook and Google ads?

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 2 years (required)

**Language**:

- English (required)

Ability to Relocate:

- New Delhi, Delhi: Relocate before starting work (required)

Thanks,

Team HR

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Ability to Commute:

- Connaught Place, Delhi, Delhi (required)

Ability to Relocate:

- Connaught Place, Delhi, Delhi: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**

+91 7999890200

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