Executive - Channel

**JOB DESCRIPTION**

**Objective**:To plan and drive implementation of all channel related activities like placement of activation elements, promotional activities, key account development in order to better understand and serve the needs of the customer in each channel

**Title**:Executive - Channel

**Function**:Commercial

**Work Location**:Mumbai

**Responsibilities**:
Channel Programs
- Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
- Ensure outlet activation execution as per RED standards
- Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
- Planning of standard approved activation elements & other marketing collaterals
- Execution and portfolio management as per the plan shared

Across depots & distributors
- Execution of local initiatives
- Tracking of systems and evaluation process
- Local Initiatives to scale up the national/regional program
- Analysis and Reporting
- Activation as per RED / DEEP RED to do list.
- Identify gaps & growth opportunities in various channels as per PITA model
- Tracking of competition activities

Ensure activation in market through analysis RSA data

**Supervises**:None

**Direct Reports**:None

**Grade (Internal Reference)**:
**Geographical Scope**:Mumbai

**Reports To**:Area Channel Manager/Channel Manager

**Key Customers**:
**Internal Customers**:Sales Team at the Unit, Finance, RTM

**External Customers**:Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

**Job Requirements**:
**Qualifications**:M.B.A.

**Experience: 2**-5 years of specialized experience in Channel

**Functional Skills**:

- Customer Management (a)-Competent
- Financial Knowledge / Application and Appreciation (a)-Working Knowledge
- Market Execution (a)-Competent
- Planning and Analytics (b)-Working Knowledge
- Sales Management (b)-Working Knowledge

**Travel**:About 75%